Robert Frank, the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Cornell Johnson Graduate School of Management, returns to Present Value to discuss his new book Under the Influence: Putting Peer Pressure to Work. The conversation explores the nature of social contagion and its numerous implications for how we approach public policy - most importantly our response to climate change. Professor Frank breaks down the mechanics of social contagion, what our regulatory approach has missed in the past, and how we can leverage knowledge of the tendency to mimic others to confront climate threats moving forward.

For more than a decade, Professor Frank’s "Economic View" column appeared monthly in The New York Times. He received his BS in mathematics from Georgia Tech, and then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He holds an MA in statistics and a PhD in economics, both from the University of California at Berkeley. His papers have appeared in the American Economic Review, Econometrica, Journal of Political Economy, and other leading professional journals.

His books have been translated into 23 languages, including Choosing the Right Pond, Passions Within Reason, Microeconomics and Behavior, Principles of Economics (with Ben Bernanke), Luxury Fever, What Price the Moral High Ground?, Falling Behind, The Economic Naturalist, The Darwin Economy, and Success and Luck. The Winner-Take-All Society, co-authored with Philip Cook, received a Critic's Choice Award, was named a Notable Book of the Year by The New York Times, and was included in Business Week's list of the ten best books of 1995. Frank is a co-recipient of the 2004 Leontief Prize for Advancing the Frontiers of Economic Thought. He was awarded the Johnson School's Stephen Russell Distinguished teaching award in 2004, 2010, and 2012, and its Apple Distinguished Teaching Award in 2005.

Links from the Episode at presentvaluepodcast.com
Book Link: Under the Influence: Putting Peer Pressure to Work (Amazon Link)
Episode Article: Johnson Business Feed
Profile: Robert H. Frank - Johnson 
Twitter: @econnaturalist
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